As Lead Designer of Irish social aggregator startup Fandom, my role allowed me to experience the expectation and demands required to design for a SaaS platform. I took designs from wire-frame to live stages, creating user-focused designs which made the process of creating an online hub an easy task.

In addition to designing the platform, I led the brand design and created key sales documents which were used to pitch to potential customers, sponsors etc. Through these designs I continuously pushed the potential of Fandom by experimenting with innovative concepts and directions for the platform to take.

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